Is your PMS doing all it could?

May 26, 2025

In most clinics, the Practice Management System runs quietly in the background—handling appointments, processing invoices, keeping the day on track. For Dr. Kerry Salsberg, it does something else entirely.

In the latest episode of Future Focus, Dr. Salsberg offers a considered view of what it means to run a modern optometric clinic. A second-generation optometrist, he shares the decisions that shaped his practice—from moving beyond paper charts to developing a more intentional approach to care.

Inside the conversation:

-       What new grads should weigh before stepping into ownership

-       How to build stronger patient relationships through everyday interactions

-       Making space for better care in time-pressed environments

-       The impact of real-time metrics on clinic flow and decision-making

-       Why moving from paper charts to digital systems changes more than just speed

-        What the next generation of PMS tools could bring to the exam room and beyond

And at the centre of it all is the patient experience—less a metric than a mirror for how a clinic functions, and how it chooses to evolve.

Check out the full episode [here]!