Future Focus Episode 7: Building a Successful Independent Practice with Digital Marketing

May 14, 2025

Independent optometrists thrive by turning clicks into real connections. In this episode, Dr. Harbir Sian of Clarity Eyecare shares his journey from launching a simple blog to becoming a recognized voice through his successful podcast and media presence.

A big portion of the discussion focuses on digital marketing strategies to attract new patients and stand out online—exactly the kind of actionable insights OSI Group and NextGen OD love bringing to independent practices!

Dive in to discover:

- How to build trust and authenticity through your digital presence
- Why traditional approaches like community events and networking still enhance your digital marketing strategy
- Smart ways to leverage your EMR (like Optosys) to market specialized services directly to targeted patients
- Proven techniques for mastering social media, SEO, and online reviews to amplify your visibility
- How emerging AI tools can streamline patient interactions and content creation

Tune in: Apple | Spotify | Amazon | YouTube

Full episode details & downloads here.